Did you hear about Access Marketing Company, the small business in Denver that experienced 100% revenue growth after shifting to cloud technologies and services? If it’s possible at one SMB, it’s certainly possible at yours.
At this stage, if you haven’t adopted some form of cloud or unified communication at your business, you likely have some valid reasons — security and control probably chief among them. However, it just takes one good reason for you to ante up and take the leap into the cloud.
Now’s the time to be the hero that leads the charge to greater cost savings, mobility and employee satisfaction at your business. So, instead of helping you find that one good reason to move your communication stack to the cloud, we’ll help you find five.
1. The time has passed for “going against the grain.”
The cloud is here and many SMBs are already benefitting from it. Many SMBs are jumping on the cloud bandwagon. Deloitte reports that nearly 70% of small business leaders plan on increasing their investments in cloud technology over the next three years. Believe it or not, some decision makers (perhaps you even know a few of them…) still shake their heads at the popularity and widespread adoption of cloud technologies. Whether out of skepticism, concern or stubbornness, these folks continue to slow play the cloud conversation at their businesses.
While there are many valid reasons to resist cloud adoption, doing it out of spite is not one of them. It’s true that a lot of money gets wasted on the cloud, but that’s often because businesses invest in the wrong solutions with the wrong expectations. Cloud and unified communications may not be the right fit for your business, but not entertaining them as solutions for the sake of going against the grain is a decision that could threaten the future of your business.
2. You don’t HAVE to DIY your communication stack anymore.
Many small business leaders are gifted with an enterprising, “find a way, make a way” mindset. It’s why they’re able to start and grow businesses with limited resources on smaller budgets. However, this mindset can also lead to “if it ain’t broke, don’t fix it” philosophies that prevent them from capitalizing on simpler solutions that might seem too good to be true — like cloud-based communication technologies.
In reality, cloud technology is built to empower the entrepreneurial spirit — not impede it. Cloud solutions enable you to simplify operational aspects of your business and save the resourcefulness and ingenuity that make you such a great leader for activities that matter most. The best part is cloud solutions have never been more affordable, accessible and easy to deploy for small businesses.
3. Cloud communication isn’t just reserved for big enterprises.
A common myth surrounding cloud communication is that it’s a solution reserved for big enterprises with hundreds of employees. This myth is wrong. Cloud adoption is skyrocketing among SMBs. McKinsey & Company has estimated that SMBs make up as much as $85 billion of the global cloud market, and Deloitte’s research also reveals that a whopping 85% of small business leaders feel cloud technology is critical to their ability to grow.
4. Do you know the cost of downtime for your business?
Downtime scenarios are one of the most frustratingly overlooked aspects of managing communication infrastructure.
- What’s your plan for when your network goes down and your physical workplace is ineffective?
- What’s happens when mission-critical hardware fails and employees can’t access data or applications?
- What systems do you need to be online to keep your business running?
- How much money does your business lose when you’re down for two hours? Four hours? Eight hours?
With or without cloud technology, these are essential questions you should be asking yourself. The benefit of using some degree of cloud hosting, however, is that answering these questions gets easier.
5. Your employees WANT it.
RingCentral has found that well over half of employees want their communication apps centralized in a single platform. On top of this, the overwhelming rise of millennials in the workforce means a greater number of your candidates value flexible work environments that allow them to work from home, work while traveling and even work from across the globe. Bottom line — whether they’ve mentioned it to you or not, your people desire the benefits of cloud technology.
It’s Time to Be the Hero
The time of IT simply fixing computer bugs, correcting user issues and “keeping the lights on” is over. As a decision maker, the accessibility of solutions like cloud communications gives you a very real opportunity to transform not just your technology but the way you do business.
Take the next step and learn about the six ways you’ll become a hero when you shift to the cloud. Read “Six Ways Cloud Communications Will Make You a Hero.”