The modern digital workplace aligns technology, people and processes to increase efficiency and meet business goals. But can it drive employee productivity and create great customer experiences? According to a recent CIO.com article, it can. The article explores Gartner analyst Carol Rozwell’s report highlighting what constitutes a true “digital workplace” and how businesses can create one.
While a digital workplace includes computers, mobile devices and web-based productivity and collaboration applications, Rozwell argues that it is less a collection of tools than an entire business strategy with the aim of increasing employee engagement and agility.
According to the report, digital workplace tools should wed Airbnb’s and Uber’s ease-of-use with the socialization of Facebook and Instagram. Rozwell observes, “The idea of the digital workplace is to bring that same simplicity and intuitiveness to employees when they’re doing their mission-critical work.”
What to Consider Before Starting Transformation
To help companies start their digital workplace transformation, Rozwell’s report lays out an eight-point plan including the following considerations:
- Vision: With the goal of maximizing employee engagement and productivity, collaborate with all stakeholders, particularly business, HR and facilities managers, to “shape the plan and execute changes.”
- Strategy: Create a roadmap to coordinate these initiatives across departments with the end goal of creating “workspaces that increase employee creativity.”
- Metrics: Though digital business metrics can be the most difficult to assess, they are critical to determining your digital workplace ROI and can, Rozwell says, “…prevent technology investments from being perceived as just an expense with no upside.”
- Employee experience: With smart workspaces that enhance collaboration while also allowing for concentration on individualized tasks, a bolstered employee experience can improve customer service.
- Organizational change: Implementing a digital workplace will typically impact organizational behaviors, culture, structures, processes and more. The report recommends identifying change management leaders to anticipate obstacles before they become issues.
- Processes: The report suggests taking advantage of current and emerging technologies, such as IoT and AI, to track patterns of workspace use and to routinize tasks.
- Information: Along with implementing a system for file-sharing that provides mobile access and synchronization in real time, the report proposes the use of virtual assistants and “immersive, 360-degree video conferencing systems.”
- Technology: Combine all of your digital platforms into a “seamless mesh of contextual awareness, mobility and real-time information delivery” to help employees better serve your customers.
To learn more about the benefits and challenges of implementing a digital workplace, read the full article here. And if you’d like more insight about how we can help with the conferencing and collaboration solutions for your digital workplace, speak with the team at Select Communications.