The largest obstacle to receiving the benefits of video conferencing may not be the technology or the IT department but the employees themselves, including those who may not be willing to adopt new tech for tech’s sake. Dealing with appearances, knowing video etiquette and using the tech correctly as a communication device are all hurdles during adoption, and all of these can make it hard to get employees to use video. Businesses with reluctant employees, however, can take an active role in encouraging workers to use the new technology by putting certain processes in place to deliver a return on the tech investment.
Make It Easy
If a business’s video conferencing system needs a tech genius to use, there’s a simple reason why its employees aren’t using it – they don’t know how. A business will want to create a video process that requires the minimal amount of steps to implement so even the least tech-knowledgeable individual on staff will be able to use it. Businesses with complicated video systems can ask IT for any solutions on making the process easier, or create simplified documentation explaining the steps necessary to use video conferencing software. If you want to get employees to use video, making it easy is key.
Practice What You Preach
Businesses with leaders who actually use the video conferencing software themselves will have a better chance at convincing employees they should use the technology. This shows employees that a business is dedicated to video conferencing, and the leadership believes in its benefits. Savvy employees who notice that those higher up are using the technology will quickly realize doing the same may earn them some recognition later.
Teach Video Etiquette
Using video conferencing without knowing its etiquette may produce more problems. From fidgeting to secondary noises, distractions can plague a video conference call and eliminate much of its usefulness. For businesses hoping to benefit from video conferencing, it may not be a bad idea to institute a quick training program to teach some basic video etiquette to its employees. At the least, a business should outline video conferencing expectations.
This action has a secondary benefit. By investing in video training programs alongside the actual technology, employees will realize using video in the office isn’t just a passing fad and should be used whenever communication can benefit from a video option.
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Encourage Video for More than Just Work
If an employee has ever had to conduct business purely over the phone and email without ever meeting an individual face-to-face, there’s a good chance he or she has wondered what that individual looks like. It’s a natural human want to add a face to a name. That curiosity will be helpful as you work to get employees to use video.
Consequently, video allows workers to fill that curiosity even if the situation doesn’t necessarily ask for a video conference. Especially useful when trying to get remote teams to communicate better, video can act as a type of scheduled hangout session so individuals get to know each other, gauge their working styles and fulfill curiosities. While this may seem like a waste of time, smoothing any communication between different teams through video hangout sessions helps align initiatives and eliminates employee hesitations about using video conferencing in the first place.
Video conferencing can be an expensive technology to implement. That’s why it’s so important to get employees on board. Luckily, a business can be proactive in encouraging employees when it comes to video. By making the process easier, getting leadership to adopt early, teaching etiquette and planning hangout sessions between teams, a business eliminates some of the obstacles of video conferencing and communicates to employees the business’s belief that video conferencing is worth everyone’s time.
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