Thanks to major software updates and high bandwidth connectivity, the quality of the visuals in a video conferencing call are better than ever. It’s now at the point where employees are more concerned with how they’ll look on screen than the number of pixels on the visuals. But while the “video” element of video conferencing has improved over time, audio quality has remained the same. That’s not a good thing.
All too often, we hear stories of customers who simply aren’t satisfied with the audio quality of a video conferencing call. They’re excited for the visuals, but the audio makes me them rethink the entire decision. This realization sadly often comes after they’ve made significant CapEx investments for high-quality video conferencing, meaning companies can sometimes feel stuck with less-than-satisfactory audio. It reminds us of the story of one of the most popular mobile devices on the market.
Remembering iPhone 1
It’s amazing to think the iPhone will be 10 years old in January 2017. Android and Apple devices have become staples our day-to-day lives. Today, we use them to email, text, chat and access project management tools. We take pictures of important whiteboards and send them to all our team members. It’s an essential collaboration cog for mobile workers.
Back in 2007, the device was praised for its user interface, but slammed for its most essential element. The story “back in the day” had as much to do with all the fun phone apps as it did the terrible audio quality on phone calls. You’d think phone call quality would be a top priority for a device that’s used to make phone calls. It wasn’t, and it made keeping the landline up and running almost a default option for many.
It took some time for the iPhone to improve its audio quality, but now it’s more up to par with user expectations. It took almost 10 years to get there, and businesses don’t have that long to wait for video conferencing audio quality to catch up with the HD visuals. So what’s the “landline” to video conferencing’s iPhone?
[tweetthis hashtag=”VideoConferencing”]Audio on #videoconferencing isn’t always ideal – what’s the solution? #UCaaS[/tweetthis]
Combining Audio and Video Conferencing
Audio conferencing is a tried, true and mature technology. It’s not as flashy as video conferencing, but it sure is reliable. And it’s here to stay. The best news is that it plays really, really nicely with video conferencing. Cloud-based video platforms can have a traditional audio conferencing PSTN experience. Video conferencing can integrate with audio conferencing services, letting each do what it does best.
Users that don’t feel comfortable being on a video call can also just dial in through their telephones and listen in on the conversation. This also helps with employees on mobile phones who may not have a strong enough Internet connection to ensure perfect audio quality.
This integration is even more relevant for global companies, where Internet connections can also vary. A consistent audio conferencing component used in video helps to prevent lag from communicating from one geography to another. It’s especially helpful for companies with thousands of employees all using the same available bandwidth at once, slowing things down.
Integrating Audio & Video With Select
Through our audio and video conferencing partnerships, Select Communications can easily take video conferencing services and integrate them with audio conferencing. That’s because we have experience working with both sides. Beyond that, we can also integrate cloud-based interoperable video with both audio conferencing and UC solutions like Skype for Business.
Unified communications, video conferencing and audio conferencing aren’t isolated technologies. They can all be mixed together to unlock strong returns on investment, better adoption and solidarity. This provides a great peace of mind from a connectivity standpoint, and it often starts with a strong audio foundation. See what our audio conferencing services can offer with a free trial today.